Frictio Studio
Friction is Fuel.
Friction in. Forward motion out.
The Signal Loop™
A Friction-Forward Practice for Your Leadership Team
Nobody on your team is resisting AI. Or the reorg. Or the new process you rolled out last quarter. They're resisting how it's being run — mandate it, count usage, mistake silence for adoption, push harder when nothing moves, call it resistance. Run it again next quarter.
That loop shows up anywhere a leadership team pushes change, and AI just happens to be the version everyone's living through right now. It isn't a resistance problem. It's a readiness problem — and the strategy being clear on the slide doesn't fix it. By the next meeting you're back to the same three arguments: who owns what, why last quarter's plan stalled, why nothing moves without you in the room.
The SIGNAL Loop™ workshop gives your leadership team a structured way to name the real friction — AI rollout or otherwise — investigate it, and turn it into a real experiment with an owner and a deadline.
In one session, your leadership team will move through Spot, Investigate, and Generate together — leaving with a written Opportunity Statement, a testable hypothesis, and a next move they can start on immediately.
Not sure if the workshop is right for your team? Grab the free SIGNAL Loop diagnostic - plus occasional field notes from Frictio Studio.
Virtual Labs
Starting at $2,500
A ready-to-go, fully facilitated virtual session for your leadership team. All we need to do is book the time — no custom design needed.
What's included:
2-hour live virtual workshop, facilitated by Mindy Honcoop and Marnie Robbins
Designed for leadership teams of 5–10
A copy of the SIGNAL Loop™ Field Guide for every participant
Guided walkthrough of the SIGNAL framework applied to a real friction point your team is facing right now
Team leaves with a draft Opportunity Statement and a next-step plan — something you can report back on at your next leadership meeting
Custom Labs
Need something built around a specific initiative like a leadership offsite, a post-fundraise reset, a founder-to-first-COO or Chief of Staff handoff? We'll design it with you.
What's included:
In-person or virtual, scoped to your team's size and goals
Custom agenda built around your specific challenge or initiative
Flexible session length and format
Pricing based on group size, format, and scope
If You're Already Running EOS, OKRs, or another operating model
Good - keep it. The Signal Loop isn't a replacement for the operating model you've already picked.
It's the practice layer underneath it: the part where your team actually notices friction, tests a small fix, and learns from it, on a repeating cycle.
Most operating models tell you what to track. The Loop is how you act on what you're seeing, week to week - without waiting for the next quarterly retrospective to surface a problem that's been costing you for months.
"It doesn't just present another change management framework — it connects systems thinking, organizational readiness, and experimentation in a way that's incredibly practical. I especially liked the emphasis on identifying the real source of friction before jumping to solutions, and using small, testable experiments rather than trying to solve everything at once."
— Anonymous, SIGNAL Field Guide reader
"Things move so fast right now — especially with AI — that it feels like we're being pressured to just move. But taking a beat and getting back to basics, before jumping to a fix, is what actually works."
— Leadership team member, 45-person global remote company
Get the SIGNAL Field Guide
The SIGNAL Loop in your hands.
A self-paced tool to pilot the framework with your leadership team before booking a full workshop — or if a workshop isn't in the budget right now. Same steps, same templates we use live, at your own pace.
Hi, we're Mindy & Marnie. We built this because we felt the friction too.
40+ years leading people and operations inside scaling companies -Mindy as a people and operations executive at Microsoft, Expedia, and TCP Software; Marnie as a people and culture executive inside scaling tech companies, and founder of Vibe People Studio. Between us, we’ve sat in the leadership-team room through hypergrowth, layoffs, founder transitions, and everything in between. We didn’t build the Signal Loop from theory - we built it from real heat, real stalled quarters, and the kind of clarity that only comes from slowing down long enough to see what the system is actually telling you. That’s what this workshop does for your leadership team.
Get the free SIGNAL Loop practice sheet
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